30 abril 2014

O guru de Barack Obama vira o estrategista dos Trabalhistas britânicos

Political parties' foreign gurus for election campaigns

The major political parties have been importing highly-paid election gurus from overseas to help mastermind their campaigns.The Conservatives have Lynton Crosby Australia, the Lib Dems have Ryan Coetzee from South Africa, and Labour's new election strategist, David Axelrod, is from the USA.In a Daily Politics film, Adam Fleming looks into the archives, at the historical and political figures who have called themselves, or been labelled, a guru.

“It’s isn’t people like me who win these elections – it’s people like you”

There are few superstars in political campaigning – but David Axelrod is undoubtedly one of them

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